Ok so you’ve heard that line before “your price is too high”.
A price can never be too high- its only too high when you haven’t taken the time to find out what the true benefits are of the item/service that you are selling.
Remember there is no such thing as “too expensive”. There is only a belief that the potential gain from something is not worth the cost.
This principle explains why one person might be willing to pay $20,000 for that berkin bag or fancy car, while those items might be worth $100,000-$150,000 to another person. The difference? The perceived benefits.
So the next time you’re about to buy or sell something, think on the terms of the benefits the customer can gain from using it not the price your asking.
When it comes right down to it, there is nothing that is too expensive – it only lacks sufficient benefits to warrant the price.
That’s your mid-week sales tip! Happy Selling!
Your teammate in success,
The Luxxe Group, LLC